Market Research, Insights and Category Management, Neuroscience, Neuromarketing and Behavioural Economics

Azzurra Spina

The Coca-Cola Company

QUALIFICATIONS

  • Master’s Degree in Management of Art, Culture and Communications, Bocconi University
  • BA in Business Administration, Bocconi University

PROFESSIONAL ACTIVITIES

Current Professional Activities:

  • 2021 — present: Shopper Experience Director, The Coca-Cola Company

Previous Professional Activities:

  • 2019 — 2021: Shopper Marketing Manager and Capability Building, The Coca-Cola Company
  • 2016 — 2019: Senior Shopper Brand Manager, The Coca-Cola Company
  • 2014 — 2016: Customer Marketing Team Manager, Coca-Cola Hellenic Bottling Company
  • 2013 — 2014: Customer Marketing Manager, Coca-Cola Hellenic Bottling Company
  • 2009 — 2012: Consumer and Market Knowledge Manager, Protector and Gamble