Strategic Communication, Brand Communication, Crisis Management, Organizational Storytelling, Public Speaking, Personal Development, Business Coach

Jelena Gavrilović Šarenac, MSc

Henkel Serbia and Henkel Adria

QUALIFICATIONS

  • MSc in communication, Thesis: the impact of COVID-19 on business communication, FMK Belgrade
  • BA in management, Moscow State University
  • PWC Business Coach advanced level (PCC)
  • NLP master (DVNLP)
  • Strategic development series – becoming future ready, IESE Barcelona
  • BASICS in international management, Cranfield University
  • Strategic management, IEDC Bled school of Management

PROFESSIONAL ACTIVITIES

Current professional:

  • 2006 – current Head Corporate Communication Henkel Serbia and Henkel Adria

Previous professional activities:

  • 2019 – Special communication project for the Novak Djokovic Foundation
  • 2017 – Development of the Strategy for Communication for the city of Pančevo
  • 2016-2019 – President of Serbian society for public relations
  • 2006 – Planning Director on the Coca-Cola account at the marketing agency Publicis
  • 1997 – 2006 – Marketing director Mercedes-Benz/DaimlerChrysler Company

Jury member in national and international competitions:

  • 2022, 2021 CoCo (Corporate communication Henkel) Awards
  • 2021-2022 Žute Patalone Awards for best campaign with the purpose
  • 2017-2021 Effie Awards Serbia (Jury Vice President)
  • 2018 Wannabe Digital Awards
  • 2012-2017 BBICC (Belgrade Business International Case study Competition)
  • 2016, 2017 Students competition PRilika, Belgrade
  • 2016 ICCO (International Communication Consultancy Organization) Awards
  • 2012-2014 Serbian Society for Public Relations award – Priznanje