Massimiliano Bruni is an Affiliate Professor of Strategy and Entrepreneurship at SDA Bocconi School of Management and an Associate Professor of Business Strategy at IULM University in Milan. He has taught brand strategy, policy, and strategic growth at SDA Bocconi and has participated in strategic education and consulting projects with leading food&beverage companies in Europe and Asia. His research interests include company strategies, internationalisation processes, and the impact of IT on customer experience. He has authored several books and articles on these topics and is a member of advisory boards for Italian and foreign companies. Massimiliano holds a degree and a Ph.D. in Business Administration from Università Bocconi and completed the ITP at the London Business School.