Nataša Đurđević, PhD

QUALIFICATIONS

• PhD in E-business, Faculty of organizational sciences, University of Belgrade
• MA in Marketing, Faculty of Economics, University of Belgrade

TEACHING ACTIVITIES

Current teaching responsibilities:

• ESEM Executive School of Economics and Management
• Metropolitan University, Belgrade, Faculty of Management

Previous teaching responsibilities:

• Previous posts: International Marketing, Shopper Marketing, Design Thinking

PROFESSIONAL ACTIVITIES

Current professional activities:

• 2021 — present: Board member, ESEM Executive School of Economics and Management
• 2022 — present: Assistant professor, Metropolitan University, Belgrade, Faculty of Management

Previous professional activities:

• 2002 — 2021: Multiple team / function lead positions with multi-country scope (local, business unit, European, global), Consumer Marketing across portfolio, Commercial
  Strategy and e-Commerce, Shopper Marketing, Brand Experience, Franchise Leadership, Strategic Planning, Research, The Coca-Cola Company
• 2001 — 2002: Strategic Planning and New Business Director, Publicis, Belgrade
• 2000 — 2001: Marketing Director, Fresh&Co, Subotica
• 1997 — 2000: Individual contributor roles in Marketing Research and Brand Management in Balkan markets, The Coca-Cola Company
• 1993 — 1997: Started as Research Assistant and quickly grew responsibilities, finally leading research & strategic planning, as well as creative departments, Mark-Plan Marketing Agency, Pančevo