Tatjana Mamula Nikolić, PhD

Faculty of Management, Belgrade Metropolitan University


  • University of Belgrade – Faculty of Organizational Sciences, PhD
  • Bachelor’s Degree, Marketing Management, General, Faculty of Economics, University of Zagreb
  • 2020: ILO training for Grow Your Business, Start Your Business and Improve Your Business


  • 2018: PCC certificate (Professional Certified Coach ICF)
  • 2017: PCM coach certificate
  • 2017: Points of You train of trainers’ certificate
  • 2016: IANLP trainer certificate
  • 2015: NLP Master (IANLP) degree, Modelling millennial generation of leaders in the specific environment of time and stress management
  • 2014: Erickson Coaching International


Current teaching responsibilities:

  • Associate professor, Faculty of Management, Belgrade Metropolitan University
  • Mamula Nikolić T. ,,New generation of consumers and leaders in VUCA world” iLearn, Belgrade, 2021


Current professional activities:

  • 2015 — present: Founder, ACT2B, coaching, training, mentoring, consulting
  • 2018 — present: Founder, Boost your business & Mastermind programme

Previous professional activities:

  • Managing Director, MASMI a Belgrade-based agency for Marketing Research
  • Team leader, methodologist researcher and consultant for many companies – BAT, ERSTE Bank, NIS, SBER Bank, P.S. fashion, Confluence, LUNA, Coca Cola, CRH, European Commission, projects on various topics such as consumer protection and online business, and others.
  • Consultant, coach and trainer for many companies – Association of Business Women, (startup business for women in rural areas, students, vulnerable groups, innovation and other topics that were financed by GIZ, RAS, GFA and others), CEDEF, Cards Print, EurologSystem, Gloria Line, ILO, Kiroyera, Lisca, Puzzle Group, MASMI, SBER Bank, Sirmzad, Serbian Association of Employers, Sector Security Banja Luka, Textil, Union of Employers’ Associations in Republic of Srpska, Žitopeka Banja Luka and others.