ESEM MasterClass Series
Design Thinking - Leaders' Superpower

Design Thinking – Leaders’ Superpower

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The transformative power of design mindset

Design Thinking is a well-known and proven approach for human-centric innovation and creative problem-solving. But, what if it could help leaders truly engage their people? What if it could be the catalyst for addictive corporate culture? What if it could serve as the permanent personal growth driver?

It can become a powerful skill for leaders to master, transforming their own mindset, allowing them to engage and develop their teams and enabling them to inspire and rally the audiences behind their organisation’s role in the world. Design mindset can truly be the leaders’ transformative superpower.

How? Hear the stories of leaders who have embraced the mindset, lived it with their teams and impacted their organisations for growth.

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Dimitar Andonov

Marketing veteran that has spent the last 20+ years of his career in one of the biggest FMCG companies in the world. He took the helm of some of the most thriving and best performing market operations teams, successfully integrated several local Mergers & Acquisitions and led strong expansion of the company portfolio of beverages into new categories. In his last role, Dimitar was leading a team of experts responsible for igniting creative fireworks at the Coca-Cola Eastern Europe Business Unit, bringing a contagious smile to work every day in pursuit to create positive cultural change in the workplace where empathy, creativity, and technology turn delicious beverages into memorable human experiences.


Nataša Djurdjević

Experienced visionary and inclusive marketing and business leader, on continuous personal growth quest of self and the team, with strong strategic thinking and business results track record. Versatile international marketing and business experience. Led a number of successful brand/function/business transformations. Passionate about life-long learning and knowledge sharing.


Vladimir Tošić

Global Director responsible for Digital Transformation within Marketing Function at The Coca-Cola Company. At the same time, Chief Operating Officer at the Two Desperados gaming studio. Experienced practitioner and evangelist of Design Thinking and Agile.

Vladimir Tosic

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