ESEM Executive Courses and Short Programmes
Strategic Marketing and Sales

Strategic Marketing and Sales

Programme for creating and monetising consumer love

  • Create and grow business value via strong brands and partnership ecosystems in the digital age
  • Integration of consumer and customer centricity
  • Unique learning experience, designed for immediate impact

Key benefits

  1. Understand the latest marketing concepts and tools for the new digital age
  2. Learn to create and monetise consumer love via all the channels
  3. Evaluate and plan different projects from a financial perspective
  4. Make better informed strategic decisions in the O2O ecosystem

Programme overview

Strong brands and loyal customers build business value. Creating them, nurturing them, and being able to monetise them is the competitive edge needed in the clutter and volatility of the ever-changing marketplace. Marketing and sales functions play a key role to set the long-term strategic direction, and create and capture value sustainably from the market. Marketing leadership and differentiated go-to-market solutions are evolving in today’s digital context—stay at the forefront and learn how to lead the function in the new ecosystem of partnerships.

The Strategic Marketing and Sales programme gives participants practical knowledge on how to develop a clientele of devoted customers in the digital age and monetise it. Participants will learn vital information about how to implement human-centric and consumer-centric innovations, create and deliver value in the O2O ecosystem and align marketing and sales.

The Difference - ESEM - business school
A novel, personalised and continuous learning path.

Topics covered

  • Strategic role of marketing in business
  • Portfolio and brand strategy
  • Human-centricity and consumer-centric innovations
  • Joint value creation with customers and partners
  • Revenue growth management
  • Aligning marketing and sales
  • O2O ecosystem of value creation and value delivery
  • Digital transformation in marketing

Who it is for

The programme is for marketing and non-marketing managers who need a deeper understanding of marketing and brand strategy and effective sales models. It is for any marketing manager looking to update their skills for the digital age and any senior leader aspiring to executive roles, as well as entrepreneurs leading their own growing and expanding business.

A Bachelor’s degree and 5 years of managerial experience is a minimal requirement.

Unique ESEM learning experience

The ESEM method guides you from academic knowledge to practical implementation, by combining three fundamental stages of learning:

  • Hybrid pre-work and pre-reading
  • Dynamic class activities
  • Practical real-life project work

On this learning path, you are supported by dedicated personal mentoring and by world-class professors and business experts. You will be able to implement your learnings by actively working with your class peers in a dynamic setting and in small group discussions and finally implementing the knowledge in a real-life project, designed to have maximum impact for you and your organisation.

Admissions & Fees

The selection process is designed to identify talented professionals from a wide range of academic and business backgrounds.

For entry in the programme you should:

  • Have minimum 4 years of people leadership experience
  • Have good competency in English
  • Hold a university degree


The fee for the programme is 2.500 EUR

Register for the programme

Apply here