Strategic Marketing and Sales

Strong brands and loyal customers build business value. Creating them, nurturing them, and being able to monetise them is the competitive edge needed in the clutter and volatility of the ever-changing marketplace. Marketing and sales functions play a key role to set the long-term strategic direction, and create and capture value sustainably from the market. Marketing leadership and differentiated go-to-market solutions are evolving in today’s digital context—stay at the forefront and learn how to lead the function in the new ecosystem of partnerships.

The Strategic Marketing and Sales programme gives participants practical knowledge on how to develop a clientele of devoted customers in the digital age and monetise it. Participants will learn vital information about how to implement human-centric and consumer-centric innovations, create and deliver value in the O2O ecosystem and align marketing and sales.

The programme is for marketing and non-marketing managers who need a deeper understanding of marketing and brand strategy and effective sales models. It is for any marketing manager looking to update their skills for the digital age and any senior leader aspiring to executive roles, as well as entrepreneurs leading their own growing and expanding business.

A Bachelor’s degree and 5 years of managerial experience is a minimal requirement.

The ESEM method guides you from academic knowledge to practical implementation, by combining three fundamental stages of learning:

• Hybrid pre-work and pre-reading
• Dynamic class activities
• Practical real-life project work

On this learning path, you are supported by dedicated personal mentoring and by world-class professors and business experts. You will be able to implement your learnings by actively working with your class peers in a dynamic setting and in small group discussions and finally implementing the knowledge in a real-life project, designed to have maximum impact for you and your organisation.