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ESEM M-Ai Programme

Management & AI skills for the future. A new programme bringing practical AI skills together with marketing, strategy, finance and leadership.

Duration

March–June 2027
6 teaching days

Location

ESEM Business School
Belgrade

Format

3 teaching weekends
1 applied project

Start date

20 March 2027
Download brochure

Programme Overview

The future of management is still human.

The M-Ai Programme brings practical AI skills together with marketing, strategy, finance and leadership. Build a broader view of business, learn AI tools and apply them to management decisions.

  • Five modules combining management and AI
  • Six teaching days across three weekends
  • One applied project with experienced mentors
  • Practical, live business cases enhanced by AI tools

AI for Management

20–21 March 2027

  • Understand AI capabilities and limits, and where human judgement remains essential.
  • Practise prompting, refine outputs and check the evidence.
  • Test an AI-supported workflow and measure its business value.
  • Assess adoption, confidentiality and oversight requirements.

Management in the age of AI

  • Marketing | 17 April: customer insight, positioning and marketing effectiveness, supported by AI.
  • Leadership | 18 April: delegation, feedback, team performance and leading change.
  • Finance | 8 May: profitability, cash flow and investment decisions.
  • Strategy | 9 May: competitive advantage, business models and strategic choices.

Who it is for

For managers, team leaders, entrepreneurs and professionals ready to broaden their perspective in the age of AI.

Connect practical AI skills with a stronger understanding of marketing, strategy, finance and leadership.

What do you get

  1. Understand what AI can do and where human judgement is essential.
  2. Practise prompting, refine outputs and check the evidence.
  3. Test an AI-supported workflow and assess its business value.
  4. Shape a more compelling value proposition and a stronger strategic recommendation.
  5. Build a more robust business case.
  6. Turn intentions into more effective team action.

How you learn

Practical, live business cases. Enhanced by AI tools.

  • Work through real business cases with peers.
  • Use AI tools to complement human intelligence, test ideas and increase business impact.
  • Continue between teaching weekends with reading, applied project work, peer exchange and mentoring.
  • Apply your learning to a real business challenge, then present and defend your thinking.

Project presentations and graduation: 4 June 2027.

Admissions and Fees

For managers, team leaders, entrepreneurs and professionals ready to broaden their perspective in the age of AI.

Programme fee: €1,500 + VAT

Pay over five months: €360 per month.

Teaching takes place at ESEM Business School, Belgrade, from March to June 2027.

Download brochure

Apply for the programme

Take the next step. Complete the form below to apply for the M-Ai Programme.

Our admissions team will contact you to discuss your profile and how the programme fits your professional goals.

    * Please provide either LinkedIn URL or CV (not both required)

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